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The Praktikel Process is refined, effective, and empowering.

- 1 -
Audit your program

Once you've decided to move forward, we will learn as much as we can about your current email marketing program.  We will want to learn about your campaigns, automations, digital assets, copywriting, and more.

- 2 -
Craft a new strategy

After the audit, we will move forward with a proposal and unveil the strategy that we believe is the best fit for your business. We will use the Customer Journey as our roadmap. We will also provide a Scope Of Work so you know exactly what to expect.

- 3 -
Transform our ideas into reality

You've said, "YES, let's do this", so now we begin executing the strategy defined and we build out the email campaigns to fit your business goals. We also want to automate as much as possible to provide your customers with relevant and timely communication. 

Book a discovery call now.

There is no cost for a discovery call so book yours today.  In a brief conversation we can learn if our businesses align and are a fit for one another.  If not, no worries. But if we are, the Praktikel email strategy could be a launching pad to take your business to the next level.

This is just a taste of what we offer

Template Design

Keeping your messages on-brand is important to your business.  We offer professional design service to create an email template that fits your brand and provides the look and feel your customers expect. 

Triggered Automations

We create automated email campaigns based on triggers to target specific audiences and deliver a flow of templated email messages that are timed to be delivered at specific intervals.  This is a very efficient and effective email marketing tool.  

Advanced Segmentation

Not every customer has the same needs.  We can drill down into your customer list and send email messages to specific segments that have unique needs.  A targeted approach like this can pay big dividends.

Campaign Calendering

After learning your needs and goals, we put together an email schedule to calendar the campaigns.  This allows us to pre-plan the entire program to reduce the stress content creation and management. 

Email List Strategy

Having a strategy for building and managing your contact list is critical.  We walk you through some of the best practices that will enable you to be most effective and control the cost of your Email Service Provider. 

Customer Journey Deep-Dive

Understanding the customer journey and creating an email strategy for each stage is so important to your success.  Doing it right will enable you to build strong relationships and ultimately increase Lifetime Value (LTV).

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